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7 types of online influencers and who to target based on your goals
Ahh, Influencers. A key component to your social media and inbound marketing success. Not only do we need them to propel our marketing efforts to the next level, but they also play a large part of...
View ArticleHow the right influencer strategy can amplify your content marketing
Scaling Content Marketing is the key area of focus for many marketers these days. A number of strategies are being offered by experts, social networks or distribution platforms including the most...
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5 Top Trends Emerging From CMI’s 60 Content Marketing Predictions for 2015 eBook
It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year. Source:...
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How to add influencer marketing to your content strategy
Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass...
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Throw an influencer lovefest – a guide to influencer outreach and content...
In a world of constant content, it’s no secret influencers can help you augment your content marketing efforts, rise above the noise and generate results. It’s important to determine the influencers...
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4 Great things I learned as a community & content marketer
By this point, as a reader of this blog, it’s not unlikely that you’re familiar with my story. I was hired straight out of college as a community manager by Scoop.it and have spent the last few years...
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How to Build a Content Marketing System to Amplify your Blogging Efforts
Content marketing has been the most successful method of acquiring users for our startup Process Street. A number of people ask me about my process (no pun) for creating and marketing content that...
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Influencer Activation – The Key To Content Marketing Amplification
We’ve said it before: 90% of the world’s data has been generated in the past 2 years, and content marketing is approaching mass adoption. How can you break through the noise and get your message to...
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Content hubs: your secret to success in publishing (free eBook)
Content marketing sucks. What’s more, the coolest content marketers no longer have blogs. Wait. What? Has guest blogger Barry Feldman (please excuse the weird switch to the third-person voice) flown...
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7 ways for small businesses to generate leads with social media
Small business owners aren’t usually on social media to share cat videos and indulge in celebrity gossip. They’re on social media for business. They do social media to gain exposure, but ultimately...
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Get influencers and subject matter experts to contribute to your blog
Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some of your blog content. And you can write a lot of it yourself....
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How to scale content marketing through technology: 5 essential tips from...
Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day...
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What mix of content is part of your social media marketing plan in 2016?
Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to...
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3 proven ways to amplify your content marketing efforts
Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are...
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Scoop.it marketing director ranks #38 best content marketing influencer in 2016!
We’ve used an innovative Influencer identification tool to find the Top 100 Content Marketing Influencers from 2016 – Congratulations to all 100! Read the full article at: kpsdigitalmarketing.co.uk We...
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How to get more traffic to your blog with influencer outreach
Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion...
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Share of voice: what it is and how to increase yours
There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any other....
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Influencer Marketing vs Content Marketing
When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives....
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The Role of Brand Ambassadors in eCommerce Marketing
What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? Brand ambassadors can help achieve all these objectives. They open up new channels of contact,...
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Influencers and User-Generated Content: Making The Customer Journey Smarter
The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. Today, brands are learning that direct interaction with consumers is essential to...
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